Every Kind of Human Uses Weed
And they use it in every kind of way
Running a dispensary in Taos has been the greatest gift of community I have ever received. This wasn’t a goal, to be sure—I never once considered the social dynamics I’d encounter selling weed on a busy downtown corner. What became clear early in the Bighorn journey was that we were participating in a powerful human experience.
Open for All Humans
The spectrum of humans in Taos is broad and beautiful. Cultures, philosophies and stories of every flavor move through this valley. Some are anchored by the grounding force of the mountains, while others push against nature just to endure life here. True for all beings, I like to say that Taos is an easy place to live and a hard place to survive.
We see this mettle in dozens of daily interactions with patients and customers. Don’t mistake Taos ‘tude for sameness. And don’t assume everyone in a pot shop fits a single mold. Every kind of human comes to Bighorn. Cannabis is not exclusive. It doesn’t judge.
Here are a few surprising things I could never have predicted:
Average Customer Age: 50 years old
Most common request: Sleep support
Bighorn has the lowest prices in Taos for major edible and vape cartridge brands
Bighorn joint average price is half the New Mexico average
These facts tell me that Bighorn makes weed more accessible to more people. That’s not just good for business. It’s great for our community of delightful and diverse humans.
In honor of all of you, this week’s code phrase is: Every Kind of Human Uses Weed. Use it for 25% off of any single product of your choice. Thanks for choosing Bighorn. We choose you too :)
See you on the corner,
Steve


